Building Brand esSense through Distinctive Brand Assets

TapestryWorks have long advocated using the senses and symbolism to build brand experiences with meaning, so we were very pleased to read the line, “distinctive Continue Reading

Seeing Red (The Importance of Brand esSense #8)

In Brand esSense I discuss the importance of distinctive brand assets and assert that the single most important one of them is colour. I open Continue Reading

Who are the real disruptors in market research?

The word disruption is commonly used to describe innovation in market research and other industries, but how can we differentiate incremental improvements from changes that Continue Reading

Interviews (Design Methods #48)

Interviews are the most fundamental tool for research, providing direct contact with participants and collecting their attitudes, beliefs, perceptions and experiences at first hand. Interviews Continue Reading

Biophilia Effect (Principles of Design #77)

Biophilia effect is the well researched and understood impact of natural environments on the emotions, productivity and physical well-being of people. Such environments with natural Continue Reading

The Colour of an Enigmatic 2018?

Prince would be proud. Pantone have just announced their colour of the year and it's purple, or rather it is Ultra violet, “... the most Continue Reading

Face-ism Ratio (Principles of Design #76)

Face-ism is the term used to describe how the ratio of face to body in an image influences the perception of the person in that Continue Reading

Personas (Design methods #47)

Personas (sometimes called pen portraits) are used in design and research to represent customer or user types through fictional characters, often based on synthesising research Continue Reading

It’s All in the Memes

Memes in Digital Culture is a short and well-written guide to the use of memes in digital culture which I read on a flight back Continue Reading