Attractiveness Bias (Principles of Design #75)

People tend to see attractive people as more intelligent, competent, mortal and sociable than less attractive people. Thus, attractive people are seen more positively, receive Continue Reading

Word Clouds (Design methods #46)

Word clouds are one of the most basic methods for visualising textual information. While sometimes overused, they provide a sometimes useful summary of the frequency Continue Reading

Building Muslim brands

After a recent presentation on Understanding Muslim Beauty, I was browsing in a Bangkok bookshop and came across the book Islamic Branding and Marketing by Continue Reading

Figure-Ground Relationship (Principles of Design #74)

Figure-ground relationship is the design principle that any element is perceived either as an object of focus (figure) or as something else (ground). This is Continue Reading

Using Sound to Build Your Brand

Audio Branding: Using sounds to build your brand is a great read for anyone interested in building stronger connections with their customers, especially if they Continue Reading

Reimagining global beauty

Beauty Imagined: A history of the global beauty industry by Geoffrey Jones is highly recommended for anyone interested in beauty, the beauty industry and beauty Continue Reading

Design methods #45 – Brainstorm Graphic Organizers

Brainstorming typically generates lists of new ideas and concepts, although these are often unstructured. Brainstorm graphic organisers help to structure ideas visually and in doing Continue Reading

Does the future need experts?

I was lucky to attend a very interesting panel discussion last week, organised by the British Council along with the University of London and Royal Continue Reading

Design Methods #44 – Elito method

The Elito method is an approach to help designers develop comprehensive and connected solutions grounded in research insights and business objectives. The approach helps designers Continue Reading