Reimagining global beauty

Beauty Imagined: A history of the global beauty industry by Geoffrey Jones is highly recommended for anyone interested in beauty, the beauty industry and beauty Continue Reading

Design methods #45 – Brainstorm Graphic Organizers

Brainstorming typically generates lists of new ideas and concepts, although these are often unstructured. Brainstorm graphic organisers help to structure ideas visually and in doing Continue Reading

Does the future need experts?

I was lucky to attend a very interesting panel discussion last week, organised by the British Council along with the University of London and Royal Continue Reading

Design Methods #44 – Elito method

The Elito method is an approach to help designers develop comprehensive and connected solutions grounded in research insights and business objectives. The approach helps designers Continue Reading

The Language of Colour

The Language of Colour is a short, readable and enjoyable introduction to visual communication and the semiotics of colour. Packed full of examples and exercises, Continue Reading

Design Methods #43 – Mental Model Diagrams

Mental Model Diagrams rely on the fact that people behave in ways that are consistent with core beliefs they hold to help visualise the causes Continue Reading

Design Methods #42 – Heuristic Evaluation

Designers often agree a set of criteria (heuristics) for evaluating the usability of an design or interface, and Jakob Nielsen developed his  own set of Continue Reading

Flexibility-Usability Tradeoff (Principles of Design #73)

All designers have to balance the need for flexibility with the need for usability, because as one increases the other inevitably decreases. Or in c Continue Reading

Don’t Let Short Term Thinking Kill Creativity

In their most recent report on advertising creativity and effectiveness, the IPA and author Peter Field reach the startling conclusion that both creativity and effectiveness Continue Reading