On Thinking and Not Thinking

Proclaimed as "The All New" Don't Think of an Elephant, George Lakoff's classic book has been substantially rewritten and updated to reflect contemporary issues in Continue Reading

Principles of Design #72 – Readability

Readability is the degree to which prose can be understood, determined by word length, word commonality, sentence length, number of clauses in a sentence and Continue Reading

Design Methods #41 – Exploratory Research

Exploratory research covers a wide variety of approaches used in the first stages of a research program where territory is unfamiliar. Exploratory research is often Continue Reading

The Rhyme and Rhythm of Branding: Using Sound to Build Sense, Symbol and Story into your Brand

Sound is often the most neglected of the senses when it comes to branding, although it is only second to the visual senses in terms Continue Reading

Design Methods #40 – Case Studies

Case studies have always been an important part of teaching and also have been used regularly in the social sciences and design. They are useful Continue Reading

Principles of Design #71 – Accessibility

It is common sense that objects and environments would be designed to be usable by as many people as possible without any modification. Except that Continue Reading

Design Methods #39 – Speed Dating

The concept of speed dating is well known, and in design and research the same idea is applied to comparing multiple design concepts or ideas Continue Reading

Design Methods #38 – Crowdsourcing

Crowdsourcing happens when a "crowd" or group of volunteers help to solve or complete a task or project. Crowdsourcing is an approach that can be Continue Reading

Principles of Design #70 – Iteration

The principle of iteration is central to design thinking. Just as evolution allows complex structures to develop over time in nature, iteration is at the Continue Reading