Design Methods #39 – Speed Dating

The concept of speed dating is well known, and in design and research the same idea is applied to comparing multiple design concepts or ideas Continue Reading

Design Methods #38 – Crowdsourcing

Crowdsourcing happens when a "crowd" or group of volunteers help to solve or complete a task or project. Crowdsourcing is an approach that can be Continue Reading

Principles of Design #70 – Iteration

The principle of iteration is central to design thinking. Just as evolution allows complex structures to develop over time in nature, iteration is at the Continue Reading

Building Meaning into Brands

I've just read the second edition of Brand Meaning by Mark Batey and although there is some additional material and up-to-date examples the core argument Continue Reading

Design Methods #37 – Directed Storytelling

Directed storytelling comes from the social science method of narrative inquiry and is a quick and simple way for researchers and designers to gain insights Continue Reading

Design Methods #36 – Cultural Probes

Cultural probes are the name designers give to exercises, activities and provocations given to participants in a study to provide inspiration and understanding about their Continue Reading

Design Methods #35 – Artefact Analysis

Artefact analysis is the systematic evaluation of objects in their natural environment. Artefact analysis looks at the material, aesthetic and usage qualities of any object Continue Reading

What are Uber doing?

What are Uber doing with their recent redesign of their identity? Whatever you may think of the original logo, it was distinctive and clear (if Continue Reading

Principles of Design #69 – Weakest Link

The weakest link can be a strength in the design of a system, as this refers to the deliberate use of a weak element that Continue Reading