Biophilia effect is the well researched and understood impact of natural environments on the emotions, productivity and physical well-being of people. Such environments with natural Continue Reading
People tend to see attractive people as more intelligent, competent, mortal and sociable than less attractive people. Thus, attractive people are seen more positively, receive Continue Reading
The Language of Colour is a short, readable and enjoyable introduction to visual communication and the semiotics of colour. Packed full of examples and exercises, Continue Reading
In their most recent report on advertising creativity and effectiveness, the IPA and author Peter Field reach the startling conclusion that both creativity and effectiveness Continue Reading