In Brand esSense I discuss the importance of distinctive brand assets and assert that the single most important one of them is colour. I open Continue Reading
Biophilia effect is the well researched and understood impact of natural environments on the emotions, productivity and physical well-being of people. Such environments with natural Continue Reading
Prince would be proud. Pantone have just announced their colour of the year and it’s purple, or rather it is Ultra violet, “… the most Continue Reading
Face-ism is the term used to describe how the ratio of face to body in an image influences the perception of the person in that Continue Reading